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Adidas – AR Look Book

The Adidas Look Book is a unique way to view content through your personal device. This AR application works with any phone or tablet using IOS, giving the user all the extra content they could need. The user can simply hold their phone or tablet above the designated prints to unlock new content in the form of video’s, pictures and texts. Our team created the Look Book for Adidas to support their upcoming new collection in the most futuristic way possible. The AR application uses image recognition to unveil the hidden imagery to give the user the complete Look Book experience. This technique is equally applicable to the exploration of 3D models in a 360 degree space or to place any object into a room using your personal device.

• UI design
• AR application for IOS
• Image recognition with video overlay

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