Since 1967, IBC has grown to become the most influential annual event for professionals engaged in the creation, management and delivery of electronic media, worldwide. Originally the International Broadcasting Convention, IBC has evolved from its technical broadcast roots and today it encompasses the entirety of media creation management and delivery, from online content to digital cinema, from automated workflows to high resolution capture and display. IBC remains the principal event for the industry, and it continues to go from strength to strength. It now attracts over 55,000 attendees, drawn from more than 170 countries, each September in Amsterdam.



Commissioned by stand builder Arti70, we were set to build the new online platforms for the IBC event held at ''the RAI'' in Amsterdam. These platforms were set to include an informative website about the event and a webshop for the exhibitors. The webshop was to incorporate an elaborative 3D configurator that could be used to showcase the eventual stands for exhibitors


3D Configurator

Main feature of the IBC-page is the 3D configurator. The configurator contains so many objects that an endless variety of stand-configurations can be made; from a very simple one to a very complex one containing a multitude of objects.

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IBC Configurator

Realtime 3d model configuration
Online 3D player for desktop
Online 3d Player


The configurator contains a large number of objects. You can choose from a large variety of chairs, storage rooms, carpets and many other categories. .

All objects are presented as 3D-objects and can be placed directly in the configurator The user can simply drag and drop the object directly in the configurator. Once in the configurator, the object can be moved and rotated to match the client's wishes