Lockdowns, travel bans, closed shops. Retail is forced to adapt to these circumstances. What is the solution?
Use the latest technology to open your doors 24/7
The Virtual Tour can be enhanced with an Augmented reality function, which makes the buying experience of the customer even more extensive. See the product in the real environment with the Hololens from Microsoft or the augmented reality glasses from Magic Leap to bring objects to life in the real world. Or let your customers install the application on their phone or tablet to view it through their screen.
The 3 key benefits of a Virtual Tour
Why is the Virtual Tour such an effective e-commerce tool?
Business is shifting more and more to the digital realm. E-commerce is growing, especially during these peculiar times. The global Covid-19 crisis and its lockdown regulations force us to change our way of doing business. If we don’t adjust, we lose. It’s that simple. Luckily modern-day technology offers amazing tools to survive in this highly competitive environment. The Virtual Tour is definitely one of the most creative and effective ways to stand out. Let’s take a closer look at the three most important advantages of the Virtual Tour.
Increase your reach
Most stores are closed so now what? Besides, a physical store has an extremely limited range. Driving to a shop to see the different product costs a lot of time and transportation cost. And what if you live in another country? That is a good reason to pass. The beauty of the Virtual Tour is that you bring your showroom to the client. They are there within a few clicks. You can easily send a link to your potential clients. Anybody can visit your store from anywhere, anytime. You can linger as long as you want or come back whenever you please. Your store is open 24/7!
Everything revolves around the visual spectacle that is offered. The visual aspect of the Virtual Tour easily connects with your audience. You just can't get away with a static image of a product. A world must be created in which you are taken on an adventure, in which a story is told. We want to travel, especially now. We want to be able to wander through a showroom, but from the comfort of our own home. We want to see products in an appealing environment. The Virtual Tour takes online shopping to a completely new level and provides that unique experience.
Boost your revenue
A Virtual Tour does not only look good, it has a major impact on your e-commerce. A Google study shows us that taking a Virtual Tour doubles the interest in your business. People stay 5 to 10 times longer on your website, which dramatically improves your chances of conversion. It also creates more interaction on social media, directing more traffic to your business. You increase engagement and stand out. Even better, 67% of the respondents of that study wished that more companies would include a Virtual Tour on their website. It seems that it is becoming the norm.
We are constantly challenged to move forward and find creative ways to gain interest in our business. New standards are being set and if we do not evolve, there is no chance of making it. Now is the time to grow and invest in new technology. The Virtual Tour is the way to make your company future proof today!
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